PR exec starts campaign for stem-cell research
Eric Yaverbaum hopes to persuade President Bush to drop his opposition to stem-cell research — using a million pairs of shoes.
Yaverbaum, a public relations chief executive officer whose clients include IKEA and Domino's Pizza, has begun Walk a Mile in My Shoes, a campaign to collect old shoes and letters from patients with devastating illnesses and their caretakers. He plans to deliver them to the White House to let Bush know what victims and families endure.
"I want to send a message to this president: This offers a hundred million people hope and a possibility for a better tomorrow," he said of the research.
Yaverbaum, 44, has a very personal stake in his campaign. He has become frustrated as he watches his wife, Suri Nisker, 42, suffer from secondary progressive multiple sclerosis, a debilitating and degenerative disease for which there is no cure.
"Even getting up in the morning is hard for my wife, getting dressed and showered," Yaverbaum said.
Yaverbaum is convinced stem-cell research could offer some hope.
Or send shoes and notes for President Bush to:
"Walk a Mile in My Shoes"
c/o Jericho Communications
304 Hudson Street, Suite 700
New York, New York 10013